Hala Taha

So, so me also being my own client helps me retain my clients because I'm just always like ahead of the curve.

And, and like,

make sure that we're all ahead of the curve.

Um, I don't mind giving away my stuff for free.

I teach all of this stuff.

I'm very transparent and, um,

When I say hack social media, what I really mean is just understanding your growth levers and the algorithms.

Hacking social media is just understanding the algorithms.

So, you know, on LinkedIn has a different algorithm than Instagram.

But right now, everything is the TikTokification of social media, which is what Gary Vee taught me about.

So in the past...

old school LinkedIn, old school Facebook.

They're the friend graph model.

And basically in the past, your distribution on social media depended on how many followers and subscribers that you have.

And, you know, it was just like, you know, you post something up.

If you had a lot of followers, you got more visibility.

You got more engagement.

You ended up, you know, going viral and so on.

Now it's the interest-based model.

Where basically even if you have zero followers, it's all dependent on how good your content is, how easily the algorithm can find you based on like the keywords that you put in your posts and like the repetitiveness of your posts so that you know who to send your content to.