Hala Taha

Nobody, to be honest, I have a joke with one of my executives on my team that I probably make the most money per download of any podcaster in the world because nobody knows that I monetize better than I do, you know?

And so just the fact that I want it for myself

and I'm creative for myself and I innovate and I'm my own guinea pig, I'm so much more innovative than all the other podcast networks.

And I also have much more of like a podcaster first mentality, a listener first mentality, while also wanting to monetize and grow and build my brand.

So the fact that like everything is basically centered around me, where we're innovating and experimenting on my account and then anything that works, we then just scale it as a service and launch it to our clients.

So I'll give you an example.

I'm really big on the audio apps.

I have probably 800,000 subscribers across all the different apps, do really well, have done for many years.

And now we're really focused on YouTube.

YouTube is the future, right?

One in four downloads happen on YouTube.

YouTube is a social media platform.

You can go viral on YouTube.

And to me, that's like the future, and I need to future-proof everyone.

And so I've been like, you know, just trying my best to grow on YouTube.

I figured out how to do like in-feed ads really well.

I figured out thumbnails and titles and SEO and, you know, how to get organic as well as paid content.

traffic to your YouTube.

And I'm just going to scale it out to all the, you know, big OG audio podcasters in my network, like Jenna Kutcher and John Lee Dumas and Lori Harder and so on, so that they can just leverage everything that I spent money on and invested in to learn.

And now they're just getting it as being as a part of my network, right?