Hamilton Helmer

And so if you're in this place where you can't build on your current power, you just have to realize, as you were saying before, Ben, you're back in event space.

And yeah, you can build on current capabilities, but that's sort of table stakes, you know?

You're into that level of risk.

And like all those things, it's adaptive.

You know, you sort of try stuff and move forward in a positive way.

Right.

Brutally honest and very granular.

I love it.

Yeah.

Did you write that down, Cheney?

I think we should remember all that.

Right, right, right.

Yeah.

No, I think you nailed it.

Right.

I just want to underline what Chinese rightfully kind of pulled that out as kind of a key point here is that the risk level of doing something that's under your current power umbrella or not

The difference is gigantic.

So that should be your starting point because it is absolutely gigantic.

And I think since we're back into invention, and I am a huge fan of Amazon, the fact that they've been able to do what they do, I would argue that they couldn't have done it if they weren't willing to take the risk and have some failures, right?

Absolutely.