Hank Green

You mentioned things like freemium models and selling to an ad tech company and building your moats and reducing the cost of your videos, which is stuff that rapacious capitalistic media companies do.

But those are the things that they do.

Really glad we didn't have an investor.

Yeah, that's what your investors would push you to do.

That all happens if you're not making enough money from the biggest pot, right?

No, I mean, you do it no matter what.

Why would you, if I was making 20 times more money from YouTube and I had investors behind me, they'd still want me to make 40 times more money, you know?

Speaking of advertising, we're going to pause here for a short break.

We'll be right back.

Hi, everyone.

This segment of Decoder Sessions features my boss, Helen Havlak, the Veritas publisher, and L'Oreal Group's Global Vice President of Tech and Open Innovation.

I think you're going to enjoy this conversation.

Welcome back.

I'm talking with Hank Green about the creator economy and why it's kind of a mess.

I see how that works.

You mentioned Instagram.

I see how that works for the TikTokers and for the Instagrammers, right?

Where the platform is paying them no money and they've turned themselves into QVC.

Like, straightforwardly, that's how those economies work.

Yeah.