Hank Green

So it goes.

But I agree with you that it kickstarted the creator economy in a very specific way, particularly on YouTube.

Complexly, it was your company.

It was started with some of that, but that was just a grant.

They didn't have any ownership.

It was just you and John owned the whole thing.

And now you've turned the company into a nonprofit.

That's just a big organizational style switch, ownership structure switch.

Talk about that for one second.

What does it mean to be a nonprofit now?

There's a big piece of this that is incentive fee.

Ultimately, everything in business is incentive fee.

And there's always been a bunch of doors open to us that feel very business.

We got to turn this into a freemium product.

We got to create a subscription service.

We should go over the top.

All these different ways that you...

If you have, which one of the things that Complexly has is an educational video brand that is used in pretty much every school district in America.

I would say probably every school district, probably close to every school.

We have a really great relationship with teachers.