Hannah Mohan

No, we are still running it and I have a team that runs it and I'm like not involved in the day-to-day operations, but yeah, we did in the business as of now.

So MagicBell was an idea that came out of SupportBee in fact, because SupportBee relied heavily on notifications, email notifications and mobile notifications.

And I just spent so much time building notifications in SupportBee that at some point I figured this actually seems like a more interesting problem for me personally.

because support is a great business, but I am an engineer myself, and I always wanted to build an API product.

And so magic bell is the notification inbox and then like a complete notification system for your product.

So within an hour, you can have an inbox in your product, you can have email notifications, text notifications, and we'll manage like, you know, click smart delivery, so people don't get it twice or

If the market read in one place, it's read everywhere else.

Uh, the, the entire kind of like modern notification experience out of the box.

So we do have a pretty generous free plan, kind of like PLG, I guess.

And, uh, our paid plans start in $99 a month.

Yeah.

Going all the way up to 1200.

And then we also sell some custom contracts enterprise upmarket.

Um, so we are not very like open with the numbers here because we did raise some money and it's a different trajectory, but I'd say the average would be something around like 10,000 a year or something like that.

So we don't think of ourselves as like a delivery provider.

So we price based more on the number of active users because we think that's how we deliver value to you by improving your retention and engagement within the product.

And so it's based on the number of monthly active users, which is people who are notified or log in.

So the listed prices are very much kind of, you know, every subsequent plan is more monthly active users.

But I think our average revenue is more so because we also sell upmarket enterprise deals.

And there are things like infrastructure that's SOC 2 compliant or a data warehouse integration or a support SLA, things like that as well.