Hannah Sampson

I would say the way that they've been thinking about comfort is how can we make a more comfortable experience that you will then pay more money for?

They started to give hints a few months back. And sure enough, they announced just recently that that process, that whole wild boarding position, grab the seat that you want process is going away. And they're going to assign seats and also have certain seats that they will consider premium that you have to pay extra for. So a total vibe shift in the Southwest offering.

They started to give hints a few months back. And sure enough, they announced just recently that that process, that whole wild boarding position, grab the seat that you want process is going away. And they're going to assign seats and also have certain seats that they will consider premium that you have to pay extra for. So a total vibe shift in the Southwest offering.

They started to give hints a few months back. And sure enough, they announced just recently that that process, that whole wild boarding position, grab the seat that you want process is going away. And they're going to assign seats and also have certain seats that they will consider premium that you have to pay extra for. So a total vibe shift in the Southwest offering.