Harley Cromer

Basically, there was transparency in one intervention.

They said, okay, we are basically surveilling you.

It was quite transparent that it is personalized.

It was transparent to the consumer.

The second intervention, they said, we have good intentions by ensuring the good intentions.

A third intention was to give a discount, a lower price.

We individualize this and you get a discount.

Another one was a monetary compensation.

We say, well, we personalize it and you get some money back.

And then was positive emotional cue.

We said, and the idea was because we followed up on Taliban,

There were Taliban fighters who were shown pictures with their Kalashnikovs and kittens.

And it's also a bit creepy to see those fighters.

And we basically said, okay, maybe we should also introduce such a positive emotional cue like kitten pictures while they have this individualized ad.

And the final one was a charitable donation message.

We say we give some funding for charitable donation.

And it was quite interesting.

The main finding, so basically none of these interventions changed the initial appraisal, that it is ambiguous.

But the people still had the creepy reaction at first.

So that was very hard to undo.