Harley Cromer

But only two interventions really worked that it didn't feel so creepy afterwards to offer money and the emotional cues.

But still it felt creepy, but it didn't result in reactance.

So we thought brands could individualize and at the same time use emotions.

This hides the fact that it doesn't have so much, still a little bit creepy, but it doesn't feel, doesn't have such negative consequences.

Yeah, I think basically the companies want to individualize so they can better sell basically, because that's the point.

If you as a consumer receive the ad that really has a benefit for you, and that's certainly personalized, overall, even though it's a little bit creepy, you would still buy it.

That's basically our message.

If you personalize, it gets a little bit creepy, but if you use emotions, then you can still sell.

And that's the final goal in marketing, to sell.

Yeah, thank you.

And have a great weekend.

Thank you.