Harley Finkelstein

So merchants are able to do things like

design, copyright, market, create these incredible analytics dashboards where they can decide where to spend in a much more sophisticated way.

And so it's giving smaller merchants a real leg up against the bigger guys because this AI empowers them.

We actually measure both consumer confidence, but also consumers' appetite to spend at checkout.

And so far, I mean, as we speak right now, Ed, $2.5 million are going through checkout every single minute.

So we've operated through all types of macro environments, and our focus is always the same, which is support merchants.

And I think what we're seeing, though, is that whether...

During the pandemic, for example, we introduced tools like contactless delivery back in 2020.

Well, now we're creating tools to help merchants navigate cross-border tariffs and navigate sort of some global uncertainty to make sure they have everything they need.

So we're not complacent about this.

We're tracking macro conditions.

But so far, Shopify merchants consistently outperform the overall market.

And we're seeing that they have a lot of buyers right now.

personal brand is the most valuable asset you can possibly have.

personal brand is the most valuable asset you can possibly have.

A lot of us are on social media.

A lot of us are on social media.

We inherently have audiences.

We inherently have audiences.

You may have 100,000 followers or you may have five followers, but you have an audience.