Harley Finkelstein

And I think the person that has probably done the most for me in terms of watching how he speaks, how he captures the attention of a crowd with story is Seth, Seth Godin.

I think Seth Godin is the world's greatest storyteller.

He can tell a story about

Brussels sprouts.

I have a great story about Brussels sprouts he talks about.

He could tell a story about coffee or purple cows and watching him and talking to him and learning from him.

And then it's just reps.

How many reps have you done?

I mean, the reason that, you know, Toby is such a great coder is he's written more code than probably anyone else at Shopify.

Even now.

I mean, he doesn't write as much code now as he once did, but just in terms of longevity of software development, he's had more reps than other people have done.

We hear this about athletes all the time.

The greatest athletes were the ones that got up early, that went to the gym before everyone else got to the gym.

They had double workout.

That's a big part of it.

I think the other thing is the content you talk about.

I think it is really easy to talk about stories that are your stories.

When I tell the story, whether it's about Shopify or it's about my life or my family or DJing or something like that, I always start with my experience.

When I was 13, when I was 18, when I traveled here, I think by starting with you and you putting yourself into the story, one...

It can't be wrong because it's your story.