Harley Finkelstein

thing I have very high cringe pain tolerance whatever you want to call it I have no issue with that whatsoever I think that there is this this gets easier also with age I find the older I get the less I really I really care about that stuff but yeah I think most people are not willing to look stupid for a period of time I think the other thing is that I think about this all from the concept of like entrepreneurship

So in my office here in Montreal, the Shopify office, I have the original screen print that Ben Francis used to create Gymshark.

It was a gift.

It's a super meaningful gift that he gave me.

I love it.

I have it hung up in my office.

Part of the reason why it's up there is because I think that it's an amazing gift.

And Gymshark is this homegrown success story on Shopify.

It exemplifies everything we stand for.

It's incredible.

But the other reason I have it up there is because what most people don't know is that that was not Ben Francis' first company.

Ben Francis actually had a bunch of failed companies before he landed on Gymshark.

And I think about this idea of this cost of failure, not just from an entrepreneurship perspective, but in general.

You have to basically figure out...

with any, anything you're doing, what is the cost of failure here?

The cost of failure is really high.

You really have to think about it.

It's, you have to sort of do a little bit of like the math of is the cost of, is, is the benefit of success worth the cost of failure?

And sometimes it's just not.

But,