Harley Finkelstein

So we've operated through all types of macro environments, and our focus is always the same, which is support merchants.

And I think what we're seeing, though, is that whether...

During the pandemic, for example, we introduced tools like contactless delivery back in 2020.

Well, now we're creating tools to help merchants navigate cross-border tariffs and navigate sort of some global uncertainty to make sure they have everything they need.

So we're not complacent about this.

We're tracking macro conditions.

But so far, Shopify merchants consistently outperform the overall market.

And we're seeing that they have a lot of buyers right now.

personal brand is the most valuable asset you can possibly have.

personal brand is the most valuable asset you can possibly have.

A lot of us are on social media.

A lot of us are on social media.

We inherently have audiences.

We inherently have audiences.

You may have 100,000 followers or you may have five followers, but you have an audience.

You may have 100,000 followers or you may have five followers, but you have an audience.

Usually when you're starting a business, you start with product and then you build an audience.

Usually when you're starting a business, you start with product and then you build an audience.

So I want to build the world's greatest pen and I'm going to make this pen and then I'm going to go and find people that want to buy this pen.

So I want to build the world's greatest pen and I'm going to make this pen and then I'm going to go and find people that want to buy this pen.