Harley Finkelstein

And Gymshark is this homegrown success story on Shopify.

It exemplifies everything we stand for.

It's incredible.

But the other reason I have it up there is because what most people don't know is that that was not Ben Francis' first company.

Ben Francis actually had a bunch of failed companies before he landed on Gymshark.

And I think about this idea of this cost of failure, not just from an entrepreneurship perspective, but in general.

You have to basically figure out...

with any, anything you're doing, what is the cost of failure here?

The cost of failure is really high.

You really have to think about it.

It's, you have to sort of do a little bit of like the math of is the cost of, is, is the benefit of success worth the cost of failure?

And sometimes it's just not.

But,

I mean, for $39 a month, you can build a store.

It's not a pitch for Shopify, but $39, you can build a store.

If it works, blow it up.

If it doesn't work, try something else.

There are still too many people that are apprehensive, that don't want to put themselves out there because of this fear of failure.

And...

I've long believed that getting really, really comfortable with being uncomfortable is magic.