Harley Finkelstein

We are actually one of the companies, I think, that's best positioned to utilize it to create this step function advantage for the people that use Shopify, especially the small businesses.

This idea that we don't have an AI product, but rather AI is built all across Shopify, I think is absolutely incredible.

On Big Shot, I interviewed Mickey Drexler.

Mickey Drexler ran The Gap for 20 years.

Do you know Mickey?

Yeah.

Have you had him on the show?

Yeah.

Okay.

Amazing guy.

As you know, he can tell stories forever.

So Mickey told me that when he was at the Gap, the Gap had these like massive merchandising teams and product photography teams.

And as he was telling me this, the first thing I thought about was, oh my God.

If you compare Mickey Drexler running the gap in 1997, 1998, doing billions of dollars, a one-person operation at their mom's kitchen table right now on Shopify, who needs to write a product description, who needs to do product photography, I suspect that today they can have a higher converting, a highly optimized or higher optimized product description and a better product photography take in

than mickey's 300 person team that to me is like the ultimate that that's what like that's why ai matters to shopify it's not about the hand wavy all this stuff and earnings call word word cloud bubble stuff it's about can we actually even further bend like the learning curve and the baron entry into entrepreneurship nothing quite does this like ai does

Now, it doesn't mean you can effectively set it and forget it, but it just means that it's going to be a huge mass advantage.

And I think the way that we're doing it is not simply by having one AI product, but rather literally embedding it across all of Shopify.

I think that's going to be... From a trajectory perspective, you will see a pre and a post trajectory of business growth, particularly small business growth, because of AI products.

Relative to almost every other technology that came out.

I mean, it is so substantially valuable for small teams because it puts so much of their – it gives them so many more resources in a way that they would never have unless they had bigger teams.