Harley Finkelstein

And ultimately, if you think about, like, as a consumer, you are buying a T-shirt.

You want to buy the very, very best T-shirt.

You don't really care if the T-shirt company has 300 people or three people.

You care about the T-shirt itself.

But unfortunately, that 300-person company historically was able to get in front of more customers because they had merchandising teams and marketing teams and product photography teams and all types of other teams.

But now that three-person team can actually do as much as a 300-person.

In fact, maybe they can do it better.

And I think that is going to be remarkable.

So I think from a Shopify perspective, I think our merchants will get a lot better and grow a lot faster because of it.

But I think the companies that are able to adopt, and this is really the crux of the... Everyone was surprised by that memo that Toby sent out.

We were not.

Most people at Shopify were not surprised by that.

It was the most Toby memo.

It was like,

I want to be clear.

Everyone's talking about AI, but what does it really mean?

It means that if you work at Shopify, the expectation is that you use it reflexively.

The expectation is before you go and try to hire another person for your team, you ask yourself and you test whether or not some sort of AI tool can actually do it better for you.

And if it can, that's what you should be doing.

I mean, the teams and the companies that embrace that are going to be far more successful than ones that don't.