Harrison

But I think there's a lot more out there like that that we don't know, which is too bad.

Okay. Well, what you did actually DM me, let's talk about the alcohol graph.

Okay. Well, what you did actually DM me, let's talk about the alcohol graph.

Okay. Well, what you did actually DM me, let's talk about the alcohol graph.

Hot people are drinking less, sober is rising.

Hot people are drinking less, sober is rising.

Hot people are drinking less, sober is rising.

Yeah, so I read it. And like year over year, we're still trending up and it's stabilized from the COVID. Because COVID just spiked.

Yeah, so I read it. And like year over year, we're still trending up and it's stabilized from the COVID. Because COVID just spiked.

Yeah, so I read it. And like year over year, we're still trending up and it's stabilized from the COVID. Because COVID just spiked.

Right.

Right.

Right.

Which is fascinating because this is new age media. You can technically say alcohol sales are declining because technically they are. because there was COVID where they spiked, right? So it's like not really true. But here's how I know that what you're saying makes a lot of sense is How many alcohol brands are popping up left, right, and center?

Which is fascinating because this is new age media. You can technically say alcohol sales are declining because technically they are. because there was COVID where they spiked, right? So it's like not really true. But here's how I know that what you're saying makes a lot of sense is How many alcohol brands are popping up left, right, and center?

Which is fascinating because this is new age media. You can technically say alcohol sales are declining because technically they are. because there was COVID where they spiked, right? So it's like not really true. But here's how I know that what you're saying makes a lot of sense is How many alcohol brands are popping up left, right, and center?

I mean, I'm seeing a lot of celebrities doing alcohol. People aren't getting into dying categories that have a lot of knowledge.

I mean, I'm seeing a lot of celebrities doing alcohol. People aren't getting into dying categories that have a lot of knowledge.

I mean, I'm seeing a lot of celebrities doing alcohol. People aren't getting into dying categories that have a lot of knowledge.

So, um, yeah, but like just today I got whose wine brain is that? I think it's Cameron Diaz's. Um, no idea. Yeah. I got her. Um, I just, I just see a lot of, I think people like, I don't think Cameron Diaz is gonna launch into a category that's declining. So I would assume somebody told her that that was a good idea, I guess, on a simple, like in the simplest form.