Harshal Khatre

We generate a lot of content.

We have a very good traffic on our website.

So it's 100% inbound right now.

We don't spend anything on paid ads.

Yes.

Invoicing is obvious, okay, because people who want to create an invoice and, you know, want to get more into that.

So invoicing is pretty much obvious.

So depreciation is more towards the accounting part of it.

So the people who are specifically business owners, they get confused about these terms, like what is depreciation, you know, what is, you know, accrual, what is cash and all those stuff, right?

How do I record my own contribution in the business and things like that?

So they search for these kinds of terms.

So that is where we rank the most.

To be very honest, we have not put in a lot of efforts or in, you know, reaching out individually to people and, you know, getting these backlinks.

Like I said, we write a lot of in-depth articles and there is a,

tax in India, it's called GST.

So we wrote a lot of content around GST.

And during that time, we gathered all these backlinks.

So a lot of institutions, portals, academic institutions, they started, you know, backlinking our website for specifically those tax-related topics, tax-related articles.

See, rather than quantity, quality is very important.

So we make sure that whatever we write on, any topic that we write on, it is an in-depth topic.