Harvey Mason Jr.

A thousand percent. We know consumers are changing the way they're you know, they're consuming and their habits are evolving at all times. So we're always going to try and be on the cutting edge of that. But again, balancing that with making sure we're showcasing different genres of music. And it's not just all one genre.

You're not just seeing only a certain group of creators and also making sure that we're honoring the tradition, the history of the brand. So that along with trying to innovate, trying to make sure we're meeting viewers where they are and matching their habits with what we're creating or producing is

You're not just seeing only a certain group of creators and also making sure that we're honoring the tradition, the history of the brand. So that along with trying to innovate, trying to make sure we're meeting viewers where they are and matching their habits with what we're creating or producing is

You're not just seeing only a certain group of creators and also making sure that we're honoring the tradition, the history of the brand. So that along with trying to innovate, trying to make sure we're meeting viewers where they are and matching their habits with what we're creating or producing is

something again this stuff is not easy none of it is straightforward and if I were to have assumed the role or taken the reins of the organization and said we're going to do the same thing we're just going to march straight ahead we're going to keep making the same show I think that would have been the easier route for sure but we're not doing that we're looking at everything every part of our

something again this stuff is not easy none of it is straightforward and if I were to have assumed the role or taken the reins of the organization and said we're going to do the same thing we're just going to march straight ahead we're going to keep making the same show I think that would have been the easier route for sure but we're not doing that we're looking at everything every part of our

something again this stuff is not easy none of it is straightforward and if I were to have assumed the role or taken the reins of the organization and said we're going to do the same thing we're just going to march straight ahead we're going to keep making the same show I think that would have been the easier route for sure but we're not doing that we're looking at everything every part of our

experience every part of our show every part of how we serve our members how we produce the show maybe you've seen over the last few years even how we seat our artists how we seat the music community how we celebrate them how we lift them the tone and you know we produce uh in a loving way and i know that sounds crazy but we produce in a way that brings people together that tries to

experience every part of our show every part of how we serve our members how we produce the show maybe you've seen over the last few years even how we seat our artists how we seat the music community how we celebrate them how we lift them the tone and you know we produce uh in a loving way and i know that sounds crazy but we produce in a way that brings people together that tries to

experience every part of our show every part of how we serve our members how we produce the show maybe you've seen over the last few years even how we seat our artists how we seat the music community how we celebrate them how we lift them the tone and you know we produce uh in a loving way and i know that sounds crazy but we produce in a way that brings people together that tries to

have camaraderie or collaboration between our community. And I think that means something to the viewers. So whether that means a three-hour show and three-and-a-half-hour show going forward or shorter versions or clips, we're going to be looking at all that and doing a lot of new things over the coming years.

have camaraderie or collaboration between our community. And I think that means something to the viewers. So whether that means a three-hour show and three-and-a-half-hour show going forward or shorter versions or clips, we're going to be looking at all that and doing a lot of new things over the coming years.

have camaraderie or collaboration between our community. And I think that means something to the viewers. So whether that means a three-hour show and three-and-a-half-hour show going forward or shorter versions or clips, we're going to be looking at all that and doing a lot of new things over the coming years.

Nilay, you are a smart guy. You're asking me all the questions that I ask myself, and I'm going to come get you to work with me, man. You know how to think about this stuff. But it is really, really top of mind for me and for our team as to how do we continue to be relevant. Because if you do the same thing over and over again, it's not cool. No one's going to take it.

Nilay, you are a smart guy. You're asking me all the questions that I ask myself, and I'm going to come get you to work with me, man. You know how to think about this stuff. But it is really, really top of mind for me and for our team as to how do we continue to be relevant. Because if you do the same thing over and over again, it's not cool. No one's going to take it.

Nilay, you are a smart guy. You're asking me all the questions that I ask myself, and I'm going to come get you to work with me, man. You know how to think about this stuff. But it is really, really top of mind for me and for our team as to how do we continue to be relevant. Because if you do the same thing over and over again, it's not cool. No one's going to take it.

No one's going to be excited about it. So the hard part of it is... I hate to be, again, super basic about it, but it's revenue, making sure we're balancing being forward looking, thinking about what's next, how people are consuming with, how can we continue to monetize the brand and the show? Again, not because we want to make profit. That's not the motivation.

No one's going to be excited about it. So the hard part of it is... I hate to be, again, super basic about it, but it's revenue, making sure we're balancing being forward looking, thinking about what's next, how people are consuming with, how can we continue to monetize the brand and the show? Again, not because we want to make profit. That's not the motivation.

No one's going to be excited about it. So the hard part of it is... I hate to be, again, super basic about it, but it's revenue, making sure we're balancing being forward looking, thinking about what's next, how people are consuming with, how can we continue to monetize the brand and the show? Again, not because we want to make profit. That's not the motivation.

The agenda is to generate more revenue so that we can push it back into the industry, back into the community. For us, it's about the health and the uplifting of music. I mean, this stuff is important. Music is so dang important, especially right now, maybe more than ever. with the way the country's gone, the world's gone, with so many disparate ideas and opinions. But I've seen it.