Harvey Mason Jr.

These are things that music cares, takes care of. And again, millions and millions of dollars every year during COVID, we gave $50 million in aid to music people that needed help. And then we do a lot through our museum, education and preservation of music, making sure the next generation of kids is exposed to music.

And if I didn't have an instrument in my hand or didn't know about all the different genres of music, I wouldn't have had a career. So making sure we do a lot of work through that. And that's what was funded and financed by our show and our performance. So that's kind of the structure of the Recording Academy.

And if I didn't have an instrument in my hand or didn't know about all the different genres of music, I wouldn't have had a career. So making sure we do a lot of work through that. And that's what was funded and financed by our show and our performance. So that's kind of the structure of the Recording Academy.

And if I didn't have an instrument in my hand or didn't know about all the different genres of music, I wouldn't have had a career. So making sure we do a lot of work through that. And that's what was funded and financed by our show and our performance. So that's kind of the structure of the Recording Academy.

No, actually it strikes me as being incredibly aligned because the idea of the show is to benefit creators, even in just on its face, the show itself, we know the economic impact the show has to creators and songwriters, producers, engineers. All the ancillary or tangentially connected people that work in our industry all get a lift from our show. The streaming goes up. The consumption goes up.

No, actually it strikes me as being incredibly aligned because the idea of the show is to benefit creators, even in just on its face, the show itself, we know the economic impact the show has to creators and songwriters, producers, engineers. All the ancillary or tangentially connected people that work in our industry all get a lift from our show. The streaming goes up. The consumption goes up.

No, actually it strikes me as being incredibly aligned because the idea of the show is to benefit creators, even in just on its face, the show itself, we know the economic impact the show has to creators and songwriters, producers, engineers. All the ancillary or tangentially connected people that work in our industry all get a lift from our show. The streaming goes up. The consumption goes up.

The ability to tour goes up. So that helps the creative community. And then all the revenue that we create, and you said most of the revenue is what we put, all of the revenue that we put into it comes from that show. The major drivers for revenue for the Academy are the show, other Grammy week activities, ticket sales, and sponsorships, which really kind of happens during Grammy week.

The ability to tour goes up. So that helps the creative community. And then all the revenue that we create, and you said most of the revenue is what we put, all of the revenue that we put into it comes from that show. The major drivers for revenue for the Academy are the show, other Grammy week activities, ticket sales, and sponsorships, which really kind of happens during Grammy week.

The ability to tour goes up. So that helps the creative community. And then all the revenue that we create, and you said most of the revenue is what we put, all of the revenue that we put into it comes from that show. The major drivers for revenue for the Academy are the show, other Grammy week activities, ticket sales, and sponsorships, which really kind of happens during Grammy week.

So all that money goes back into serving the community. So for me, the only thing that's a little bit misaligned is the lack of information That the creative community has about why we do the show and that we even do these other things. A lot of people just think, oh, the Grammys are just the show. And I spend a lot of time and energy and we've got to do a better job of this as an academy.

So all that money goes back into serving the community. So for me, the only thing that's a little bit misaligned is the lack of information That the creative community has about why we do the show and that we even do these other things. A lot of people just think, oh, the Grammys are just the show. And I spend a lot of time and energy and we've got to do a better job of this as an academy.

So all that money goes back into serving the community. So for me, the only thing that's a little bit misaligned is the lack of information That the creative community has about why we do the show and that we even do these other things. A lot of people just think, oh, the Grammys are just the show. And I spend a lot of time and energy and we've got to do a better job of this as an academy.

Letting creatives and artists and producers know the reason that this show is so important is because it creates a bunch of money. hate to be so crass, but it's cash that we can use and deploy it back into our music community. So the better the show is, the better the ratings are, the more money we can generate from that show, more money that comes directly back into our industry.

Letting creatives and artists and producers know the reason that this show is so important is because it creates a bunch of money. hate to be so crass, but it's cash that we can use and deploy it back into our music community. So the better the show is, the better the ratings are, the more money we can generate from that show, more money that comes directly back into our industry.

Letting creatives and artists and producers know the reason that this show is so important is because it creates a bunch of money. hate to be so crass, but it's cash that we can use and deploy it back into our music community. So the better the show is, the better the ratings are, the more money we can generate from that show, more money that comes directly back into our industry.

It is.

It is.

It is.

Absolutely.