Hayley Caronia

And apparently boomers are the least likely to try dry January, which is funny because, like, why is that?

Is it because it's a trend and...

like older people are not gonna hop on a trend.

Like maybe it's just trendy to not drink right now or be sober curious.

So maybe that's the reason why younger people are doing it and older people aren't.

Or it's like, if you're retired,

why not?

You know, you deserve it.

You've put in your time.

Yeah, exactly.

Like maybe that's it.

I don't know.

But, um, this study also said that cold weather might have an impact on not drinking or, or whether or not you participate in dry January, people who live in the South where it's warmer, more likely to do it.

If you're living in the cold months, like you're in the Northeast or the Midwest and it is dang cold, that is the lowest, um,

level of participation in dry January.

And I think seasonal depression and just like cold temperatures in general, they impact that because, you know, a lot of people feel like, well, it's cold out.

There's nothing to do.

I'm going to open a bottle of wine.

Like what else are we going to do?

Right.