Heath Wells

And so you've got to kind of look at it as the company gets bigger.

You can't just look at one segment.

You've got to kind of look across the three.

Yeah, so let's...

being a listener of the podcast, I hear these payback periods that are three months and then you, you dig into the sales model and it's like, I just don't even know how that's possible.

And so we're sub, you don't know what's possible.

how people are doing three-month pay periods with field sales reps, full-blown marketing.

So we're pretty diligent about our metrics.

When you do a growth round, you have to grow up and you've got to look at things with gross margin in there and everything.

And so where we are is sub-12 months on a payback period.

And I think, look, it's just based on maturity.

You know, uh, the reality is when you, when I started this, you just weren't, you're trying to do everything.

And so you're not as dialed in, you don't have a CFO and things like that.

And so there's probably reasons.

Okay, so a couple of things is that the market is really, really big.

So let's call a spade a spade.

B2B commerce is a huge market that hasn't been tapped yet.

And when you look on the B2C side, there's many billion dollar exits.

It's not just one, right?

And so there's none of that household name on the B2B side.