Helen Brown

So let's take healthy eating and let's think of a supermarket to start with.

As soon as we walk in, we are bombarded by beautiful smells, fancy packaging, buy one, get one free deals.

We're really surrounded by those nudges, behavioral cues that make us behave in a certain way.

Much of it is around the smart use of friction and making it really

easy for ourselves to follow through.

We want to create an environment in which we can enact our goals and close the intention behavior gap.

So we could take an example of reducing our phone use, which I should say is something I am always focused on.

We could reduce unnecessary notifications so we're not prompted to pick it up as often.

We could use time limits on our apps to track and limit our daily usage.

I actually put my social media apps into folders way off my home screen.

I find that even adding a small friction, so a small obstacle, an extra tap can interrupt that autopilot reach.