Hewitt Tomlin

That's right.

Yeah.

Well, we're a software as a service company, which there are a lot of those out there.

But at the time when we built it, software as a service wasn't as popular of a model.

And as former collegiate athletes, we actually saw that our strength coaches, you know, performance coach was writing our workout programs on Excel, printing out paper packets and handing it to us.

And when we did a little bit of digging, we found out that the entire industry used Excel and printed paper because at that point it was just like an industry standard.

Well, my roommate and teammate at the time was programming and I was interested in business.

So we just kind of put our heads together and said, this would be a fun project.

And like a lot of companies that you see today, the project evolved into a product and the product evolves into a company.

That's right.

Yeah, we've been in existence for about five years now.

And we just reached that threshold.

But as a bootstrap company, we did not seek any outside capital to date.

We have not raised a cent in outside capital or any kind of capital.

We've been bootstrapped the whole time.

Yeah, five years ago.

We're probably reaching close to a thousand.

Well, let's take our average customer.

This is a high school, a high school strength coach.

And this high school is probably certified and has a master's degree in kinesiology.