Hewitt Tomlin

But that coach, nonetheless, is in charge of training competitively 300 athletes.

So anytime you have a 300 to 1 ratio, there's going to be some inefficiency there.

And by principle, my workout programs are more effective for someone if they're individualized for that person.

But if you think about individualizing 300 programs, that's just not a possible task.

Our software helps that coach write more individualized programming by basically saving them time and effort in the actual process of assigning and prescribing training programs, but also collecting data through our digital interface so that data is not written on paper or on a whiteboard.

It's collected on an app, really simple.

We can populate charts and graphs, and then we can reassign their athletes new kind of goals based on their performance without a coach manually having to do this for each athlete.

Massively, because high schools typically, if they're able to afford a strength coach, they can only afford one.

And they have typically dozens, if not hundreds of athletes.

So that's a very typical use case.

You see the same thing in small colleges.

And then you think of a bad use case.

Think about a well-endowed collegiate program like in Alabama.

When you're that well-endowed, you have the money and resources to just fix those problems with brute force.

You could just hire a lot of people and throw a lot of bodies at

That's the name of the game for any SaaS company, and we're no different.

So churn for us means that we have to constantly provide new value.

That's where we believe that a SaaS product is not something you build once and sell over and over again.

Our product team is in-house.

It's not outsourced, and we have to deliver on new features, take customer feedback.