Hollis Carter

Absolutely.

Pumped to be here.

Absolutely.

It comes up every single time we find ourselves getting that kind of entrepreneurial distraction with this thing as it grows and everyone wants to put input on what could be better.

It comes back to the people are the product.

That's not just really the speaker piece of it.

That is every single person matching common threads.

When we come back, there's just this way you know that people have

similar foundation and we have been very clear that there's a lot of different types of successful people out there.

They have different ways of approaching it from your bootstrap guy to your fully funded and backed person to everything in between and making sure that they're all holding a common thread so they can have very efficient conversations

no matter who you sit next to at dinner or what conversation you're into, it really is as simple as the people are the product.

And then I would say on top of that is just take a look at what people actually enjoy and put them in kind of that peak performance where your mind, your body, everything is performing really well.

It comes down to the environment you're in, the food you're eating and the schedule you're keeping and making sure that you're around good people and you feel good while you're around good people.

Well, it actually came as a conclusion of Michael and I, to be perfectly honest, wanting to share a credit card when we went out to dinner.

We wanted to have a business together because we always just brainstormed.

We had separate businesses for... We've probably been as...

Yeah, that's a very perfect question that we had to ask ourselves that led us to this.

So Michael Lovitch, my partner, me and him had been both building separate direct response internet marketing companies for about 13 years.

We went to every show together and we realized that most of the massive success that came online with these businesses happened from being offline, from being at the conferences and making one or two key relationships every single month at these shows.

Well, what happened is we got kind of tired of that.