Hollis Carter

We wanted to go to a better show.

We couldn't find a better show, so we decided to create one.

And we literally took a hiatus for about eight months from going to any other shows to lay down the model for this.

And it's purely and simply an investment in our community.

It's not a business we're creating to make massive amount of cash flow.

It's knowing that that happens when you have a very strong community around us and we wanted to invest in it directly by putting our efforts into building a business

Yeah, super conservative, I would say.

That would be that.

Yeah, that's huge.

I mean, that's what I consider one of our competitive advantages is we have this amazing canvas to paint on.

But it's obviously not a very cheap canvas to paint on.

But when that powder mountain summit series thing happened, I was lucky enough to be in there as one of the original founding investors.

And part of the opportunity I saw is as this expanded, I wanted to be able to do at least two shows a year there and use those spaces that just provide that kind of abundant mentality and everything that we can paint upon.

It takes care of a lot of it.

Yeah, yeah.

So it wasn't with Elliot.

It was very similar to that, though.

And that's something that I envision as this town grows and all these things grow, our event can grow simultaneously with it.

And it's a very big win-win.

That whole thing is being built by a constant flow of events and people coming out.