Holly Cardew

Although it's very new, it is the affiliate program.

And then I think our app integration, so being integrated into Shopify and also actually cold outreach to businesses.

So we have a funnel where we will set up which image, like find e-commerce sites or merchants, reach out to them, find out how they're editing their photos.

um and then we go from there so we'll either show them a trial image we either do it before they even contact us so we'll take an image from their site edit it and show it to them and then they see that like this actually can improve my business both either from like a improved conversion rate or if they're already doing it it can improve time and cost and are you typically competing with just like the internal teams graphic designers or something

Yes, but at the end of the day, it's more important that those graphic designers internally do subjective work rather than objective work.

So although they may still be the graphic designers, we may edit and remove the background and fix up the photo, but they can then use that image in their banners or their creative ads that they want to create.

So what you could do is you could use a freelancer platform.

So you can hire freelancers on demand, but you know, you need to be able to manage them.

So a lot of people, if you have a thousand images, it's not, it's not economical or like possible to quickly hire that many designers and manage them.

Um, or you could do it in house or there are photo editing companies, um, in say India, but they don't have the integrations and they're not necessarily optimizing for the platform.

They're just doing your photo editing.

Yeah, sure.

So we've definitely done the numbers.

I mean, on eBay alone, there's like millions of images uploaded a day.

So I think it's really about building out different platform integrations, building out our partnership channels.

So with developers and web agencies, which actually I was at the Shopify development conference for the past two days, there were a ton of businesses who we can partner with.

The other one is to offer other services.

So really look at the other services that our current merchants need.

So they don't just need photo editing.

They need product descriptions.