Holly Cardew

I mean, yes, definitely.

And so if you actually look at the numbers, it was 400 signed up for a trial.

So about just under, so 40% and then, uh, 70 converted to paid.

So which is 17% conversion rate on the trial to pay, which is quite good.

You definitely can increase that, but I guess being December, you know, retails down, people are busy on holiday.

So that,

also you know is a key factor and was this long form article one that they posted on their own blog is that how it worked they posted on their own blog they shared it in the Shopify community forums so we look at channels like Facebook groups we're B2B platform primarily so we're looking at merchants who are hanging out on Facebook groups hanging out on forums wanting to expand their business wanting to optimize their processes and so that's where that was shared and why the affiliate do this how do you incentivize them

So we paid them a 20% commission, our affiliates, for the first year of that customer.

They are actually a Shopify store owner themselves.

They're extremely passionate about helping others and I think that's what we are at the end of the day.

So they actually reached out to us and we happened to be building our affiliate program at that stage.

So he said, like, can I please, I really want to write an article about what you're doing because I've used you and it was great and really helped my business.

And so I said, yep, sure, you can be the first one.

It went from there.

So now we're looking to partner with like digital agencies and web developers who build e-commerce stores and essentially integrate our application into the store itself.

So when the store owner goes to run their store, they have an easy way to process their product images.

Yep, and we'll crop and resize it to make sure it fits your template.

And then if you're selling on Amazon or Google Shopping, they all have image requirements.

So we'll make sure that your images match those image requirements for their website too.

Definitely the affiliate program.