Holly Wainwright

It's not huge, but it's significant.

Particularly, of course, single moms.

45% of single moms buy themselves something because no one else is celebrating them because very often in partnerships, it'll be the other person going, get your mother something, plan your mother something.

But 20% of women have to organize their own present anyway.

That's bad.

So it's a lot of, I think like it's a great day, but do you feel like it's getting too big?

Is there a debate about that?

Yes.

Oh, the internet's annoying.

Well, I'm noticing, though, a trend to turn Mother's Day into Mother's Day weekend, which some smart people I know, they go, right, Saturday is about me and my family, and then Sunday is about the in-laws, my mum, and then it's going to spread.

Before we know it, it'll be Mother's Day week.

Now, I'm all for celebrating motherhood because, like, you know, in all its forms, it's always been underrated, undervalued in so many ways, right?

But then it goes without saying that it can also be a really difficult time for a lot of people if you've lost your mum, if you want to be a mum.

And that now also has to come into a lot of the declarations is that we're celebrating this, but we also recognise that that's not for everybody, so it becomes complicated.

But the thing about it getting bigger and bigger and bigger, and we're finally recognising this enormous job, is that is there ever really enough ways

to reward a mother for what she's doing.

Now, Claire, I think you and Jessie went on live TV.

I don't know if it was last year, the year before, and maybe said that there wasn't.

How did that go down?

Some people might say that you guys were being funny.