Horst Schulze
👤 SpeakerAppearances Over Time
Podcast Appearances
A few days ago, I got an email.
I was so hurt, I still have it on my phone.
I was really hurt.
Yeah, yeah.
And I walk sometimes, often in the one that you mentioned.
Could it be any other brand?
Yeah.
It shouldn't be, it should be in the answer.
I had a call one day from Shanghai from a friend who walked into the Ritz-Carlton, maybe when I was running the Ritz-Carlton, he said, I walked just into the Ritz-Carlton.
And darn it, I could have complained, not seen the sign, I would have known it's the Ritz-Carlton.
I could feel it, how people looked at me, how people say, sir, how people help me.
I would have known it's the Ritz-Carlton unquestionably.
That's what you want to create.
That's it.
But you can create that with a hardware store.
You can create it with anything.
That's what I mean.
It's hospitality that makes a difference and that makes a decision.
It's not a product.
By the way, hospitality, let's see what it is really.