Horst Schulze

Still, it was a promotion.

And so I moved to Chicago at that time.

And then I got that call after I was there for nearly three years.

to call that there is a job.

What they said, we are building two hotels, a Holiday Inn, but we cannot come to agreement.

We want somebody recommended that we create our own brand.

And you were recommended to run that brand.

Somebody that had worked, a vice president used to be, had worked in Hyatt before.

Probably a CEO.

Because at one point I asked them, what would you do with your hotels?

And they said, operations would be up to you.

And I started dreaming.

And I saw a purpose, and it started to control me.

And I said to my wife, I will make this the best hotel company in the world if they let me really operationally do what I want to do.

Because the leaders, mind you, there were individual hotels that were different, but the leaders of company leaders in hotel business was hired.

Hilton International, Western and so on, Intercontinental.

And they were basically all doing the same thing.

And I thought I wouldn't compete with them, I just would go over them and pull the best out of them.

And mix a little bit more, do not get away from the relaxed,

service element of America, but put a little bit more elegance and customer attention into it.