Horst Schulze

And I realized there's a $28,000 chandelier hanging there.

No guest ever commented on this darn chandelier.

Nor did I do on the $200,000 oriental rock, nor on all the marble.

We bought whole...

Mountains in Italy, nobody commented, but they commented how we respected them, how we treated them, how we were friendly, how we responded, that we cared.

Yeah, yeah.

Look, that was...

It's not chandeliers.

Oh, yeah, it's still marble.

Oh, absolutely.

Oh, absolutely.

But the key thing that we did Capella, only 100 rooms, so I can individualize service.

I couldn't individualize service in a 600-room Ritz-Carlton because I had 450 check-ins today, 500 check-out.

but in a 100-room cappella with only individual and not conventions, I can call you before you come and say, we are coming to Singapore, what can I do for you?

It's all about you.

As long as it's more legal and ethical, I'll do it.

There's no check-in time and check-out time.

We will have a room for you when you arrive.

You see, it works.

We figured out how that works.