Horst Schulze

Yes.

In fact, that's the change of the human being.

We knew after four minutes they will get angry.

Today, it's 20 seconds.

The timeliness, we better know that as businesses, timeliness expectations have become dramatic.

True.

Including responses to emails or so on.

We better know that there are two things that are greatly different, and that is timeliness and individualization.

The millennials say, do it my way.

Well, there you are again.

What business has ever made a study what the millennials really want?

Shouldn't we, if we have a business, shouldn't I know what my new customer's expectation is from me?

And one thing, expectation of a millennial is, do it my way.

Individualize to me.

The difference between, look, if I would go to a McDonald's,

I would say, I take a number one.

The millennial says a number one, but no tomato, two slices of pickles, individualization.

And if I run any business, I have to understand that individualization is expected.

Oh, much less so, much less.

Much less.