Howard Behar

I don't need to be the hero. I'm willing to take the bullets when the bullets are flying.

I don't need to be the hero. I'm willing to take the bullets when the bullets are flying.

I've been fired four times. Sometimes we think we're taking a step back, but we're really not. We're just learning and we're growing. The whole time I was at Starbucks, not once did I ever ask for a raise. I was never happy working in a place where I didn't connect emotionally. Everybody says it's about the coffee, but this is really about the people. When something goes wrong, I own it.

I've been fired four times. Sometimes we think we're taking a step back, but we're really not. We're just learning and we're growing. The whole time I was at Starbucks, not once did I ever ask for a raise. I was never happy working in a place where I didn't connect emotionally. Everybody says it's about the coffee, but this is really about the people. When something goes wrong, I own it.

You know, when something goes right, they get the credit. I've always been a believer in affirmations. Two of my most important affirmations.

You know, when something goes right, they get the credit. I've always been a believer in affirmations. Two of my most important affirmations.

I had my six P's, how I do everything in my life. The first P is...

I had my six P's, how I do everything in my life. The first P is...

I used to always tell everybody at Starbucks, you are not Starbucks and Starbucks is not you. You came to Starbucks as a whole person, hope you leave as a better person, but you're still a whole person. So when I left Starbucks, I forgot all of that.

I used to always tell everybody at Starbucks, you are not Starbucks and Starbucks is not you. You came to Starbucks as a whole person, hope you leave as a better person, but you're still a whole person. So when I left Starbucks, I forgot all of that.

And I went into a severe depression for about two years because all of a sudden I went from being on a fast track, getting feedback all the time to zero. And it was difficult for me to deal with. And I lost track of who I was. And I got to the point that it was so bad that I really thought my life wasn't worth living. I just thought, you know, I'm done. And I've done what I came here to do.

And I went into a severe depression for about two years because all of a sudden I went from being on a fast track, getting feedback all the time to zero. And it was difficult for me to deal with. And I lost track of who I was. And I got to the point that it was so bad that I really thought my life wasn't worth living. I just thought, you know, I'm done. And I've done what I came here to do.

I was laying on the sofa, my sofa in Palm Springs, reading a book, and I was truly just down. Every day was great, and every day was painful. And all of a sudden, out of nowhere, these words came into my head. Howard, your life's work is still your life's work. I don't know where the words came from. Honest to God, I was just laying there down, and the words came into my head.

I was laying on the sofa, my sofa in Palm Springs, reading a book, and I was truly just down. Every day was great, and every day was painful. And all of a sudden, out of nowhere, these words came into my head. Howard, your life's work is still your life's work. I don't know where the words came from. Honest to God, I was just laying there down, and the words came into my head.

And it kind of struck me, and I repeated them to myself. Howard, your life's work is still your life's work. So I had to really dig in and say, OK, what really is my life's work? And I realized my life's work was about serving people and helping others and doing the things that helped others achieve what they wanted out of their lives. The difference was there was never going to be any feedback.

And it kind of struck me, and I repeated them to myself. Howard, your life's work is still your life's work. So I had to really dig in and say, OK, what really is my life's work? And I realized my life's work was about serving people and helping others and doing the things that helped others achieve what they wanted out of their lives. The difference was there was never going to be any feedback.

I was going to do it solely because it was my life's work, feedback or no feedback. And so I got on that track and I started doing podcasts. I started giving speeches and I started doing some coaching and I started talking to other people and always gave my cell phone number and my email address when I did a podcast or did a speech and people would call about anything.

I was going to do it solely because it was my life's work, feedback or no feedback. And so I got on that track and I started doing podcasts. I started giving speeches and I started doing some coaching and I started talking to other people and always gave my cell phone number and my email address when I did a podcast or did a speech and people would call about anything.

And I said, if you're just mad at your boss, give me a call. If you're struggling with life, I'm not a psychiatrist or a psychologist, but give me a call. I'm a good listener. And so I just started doing that. And the more that I did that, the more I attached to it. And I realized that I didn't need any feedback. The feedback, it was enough feedback

And I said, if you're just mad at your boss, give me a call. If you're struggling with life, I'm not a psychiatrist or a psychologist, but give me a call. I'm a good listener. And so I just started doing that. And the more that I did that, the more I attached to it. And I realized that I didn't need any feedback. The feedback, it was enough feedback