Howard Marks
👤 SpeakerAppearances Over Time
Podcast Appearances
I'll tell you why Activision worked.
Because we decided to go, instead of the cartridges, I don't know if you remember those big cartridges.
I don't.
Okay, in Atari, you had to put a cartridge in a thing.
All right, so you don't remember it, but you probably know what a cartridge looks like.
Yeah.
Those are hardware, expensive.
You couldn't put much storage.
The most you could put is 32 megabytes.
We decided to go to CD-ROM, which you had...
900 or 700 megabytes, right?
Can you imagine the difference?
And it costs 50 cents to make the CD where the cartridge costs $20, $30.
Imagine, right?
The risk was gone.
You couldn't have a risk anymore.
So by taking that strategy of going to CD-ROM, 3D graphics, and video, we ushered a whole new world.
And what you're thinking about the VR is the same thing, is you're ushering a new world.
Your strategy is to take existing properties, like we did, like Pitfall, Zork, MechWarrior, all these things.
By the way, MechWarrior was a board game.