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Howard Marks

๐Ÿ‘ค Speaker
See mentions of this person in podcasts
933 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

paid full full dollar for the bank that was a you paid the full 20 20 million in debt though you said right you paid 20 million no two million the secure debt was the bank so the bank owned the secure debt and you know the bank can just foreclose on the whole thing yeah so we figured look let's buy them out so now we were the secured so we had secured and we had the most shares

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

We didn't have a majority of the shares, but it didn't matter.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

So we took it bankrupt.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

45 days later, we emerged from bankruptcy and we went back to our original investors in our other company and say, look, we need some capital.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

So we raised 5 million, brought back the company.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

First wealth, because we put, we had to our name, probably at that time,

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

in the company, a couple million dollars of cash.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

We were doing well, but that was it.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

We took everything we had and we put it all on the line.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

Okay, yes, we were profitable.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

So year after year, we were growing it.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

Then we got to $200 million, $300 million in revenue, profitable, and then the rest is history.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

Now it's a multi-billion dollar company.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

Hits.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

So it turns out the game industry is a hit-driven industry.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

So you make, let's say, 20 games a year, two or three are hits, five or seven are singles, and the rest are complete duds, which you never meet them.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

And that's true today, although what the industry is doing today is they're spending 100, 200 million on a game.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

that it's a franchise as a sequel.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

So there's less risk because you're not introducing a whole new intellectual property.

SaaS Interviews with CEOs, Startups, Founders
1107 Activision Blizzard CEO: ICO's are Just Like Selling Digital Swords in Mortal Combat!

But that's a whole different story.