Howard Schultz

We recorded it in person in Seattle at the Schultz Family Foundation, and you can watch it on YouTube. All right. Well, listeners, we have a gigantic announcement for you.

We recorded it in person in Seattle at the Schultz Family Foundation, and you can watch it on YouTube. All right. Well, listeners, we have a gigantic announcement for you.

And we can't say much, you know, about every detail of it just yet, but it will be the biggest thing that Acquired has ever done. It'll be in partnership with our good friends at JPMorgan Payments. So mark your calendars now, save the date. And if you want to be first to know details, you can sign up at acquired.fm slash sf or click the link in the show notes.

And we can't say much, you know, about every detail of it just yet, but it will be the biggest thing that Acquired has ever done. It'll be in partnership with our good friends at JPMorgan Payments. So mark your calendars now, save the date. And if you want to be first to know details, you can sign up at acquired.fm slash sf or click the link in the show notes.

And if you want more from David and I, you should check out our second show, ACQ2, where we interview founders, investors, and experts. often as deeper dives into topics that we covered on the main show. Recent episodes have been awesome with the CEO and the founder of Synopsys, of Starfish Space, further exploring the space industry, and we've got some great stuff in payments coming up next too.

And if you want more from David and I, you should check out our second show, ACQ2, where we interview founders, investors, and experts. often as deeper dives into topics that we covered on the main show. Recent episodes have been awesome with the CEO and the founder of Synopsys, of Starfish Space, further exploring the space industry, and we've got some great stuff in payments coming up next too.

All right, so with that, this show is not investment advice. David and I may have investments in the companies that we discuss, and this show is for informational and entertainment purposes only. On to our episode with Howard Schultz. Well, I do have to tell you, and I think I've told you this off camera, for the last almost 10 years, every single day starts with a spinach and feta wrap.

All right, so with that, this show is not investment advice. David and I may have investments in the companies that we discuss, and this show is for informational and entertainment purposes only. On to our episode with Howard Schultz. Well, I do have to tell you, and I think I've told you this off camera, for the last almost 10 years, every single day starts with a spinach and feta wrap.

I assume there are other people like me in the world, but it's always an iced almond milk latte with whipped cream and a spinach and feta wrap. And so thank you for powering approximately a third of the cells in my body. Okay. That's a great start. I also, here's another stat that David... You've done the math on... I have done the math. I exported all of my credit card transactions since 2011.

I assume there are other people like me in the world, but it's always an iced almond milk latte with whipped cream and a spinach and feta wrap. And so thank you for powering approximately a third of the cells in my body. Okay. That's a great start. I also, here's another stat that David... You've done the math on... I have done the math. I exported all of my credit card transactions since 2011.

And I wish I had more history than that, but that was the oldest I could get. I've spent $23,000 at Starbucks since 2011. Oh, God. Okay. So we want to start with Starbucks 1.0. And... Listeners may know that there were three founders of Starbucks. Yes. None of which were named Howard Schultz. Correct. So take us back in the Starbucks prehistory before you arrived. How did the company start?

And I wish I had more history than that, but that was the oldest I could get. I've spent $23,000 at Starbucks since 2011. Oh, God. Okay. So we want to start with Starbucks 1.0. And... Listeners may know that there were three founders of Starbucks. Yes. None of which were named Howard Schultz. Correct. So take us back in the Starbucks prehistory before you arrived. How did the company start?

Well, since I wasn't there, this is what I know. There were three founders, Jerry Baldwin, Zev Siegel, and Gordon Bowker. And the story that was told to me is that one or both of them were going to school in California. in the Bay Area. And they became enamored with Pete's Coffee Company, which... Alfred Pete?

Well, since I wasn't there, this is what I know. There were three founders, Jerry Baldwin, Zev Siegel, and Gordon Bowker. And the story that was told to me is that one or both of them were going to school in California. in the Bay Area. And they became enamored with Pete's Coffee Company, which... Alfred Pete?

Yeah, Alfred Pete was, you know, more than anyone else in the history of coffee in America was the true pioneer. He brought...

Yeah, Alfred Pete was, you know, more than anyone else in the history of coffee in America was the true pioneer. He brought...

specialty coffee arabica coffee to Northern California and Jerry Baldwin and Zev became so interested and intrigued with what Pete's was doing and given the fact that they were from Seattle decided they would try and bring Starbucks coffee in the form of Starbucks to Seattle Washington and

specialty coffee arabica coffee to Northern California and Jerry Baldwin and Zev became so interested and intrigued with what Pete's was doing and given the fact that they were from Seattle decided they would try and bring Starbucks coffee in the form of Starbucks to Seattle Washington and

Now, what is not known is that when Starbucks opened in the Pike Place Market in 1971, they were using Pete's Coffee. Really? No one knows that. That's new.

Now, what is not known is that when Starbucks opened in the Pike Place Market in 1971, they were using Pete's Coffee. Really? No one knows that. That's new.