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Acquired

Starbucks (with Howard Schultz)

03 Jun 2024

Transcription

Full Episode

0.874 - 2.456 David Rosenthal

All right. We rolling? We're rolling.

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2.656 - 5.098 Howard Schultz

We get to see how you guys do this. It's kind of interesting.

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5.659 - 14.307 David Rosenthal

We usually have pump-up music. I feel pumped up. We can do that. We've got a turntable. I saw your turntable. That's beautiful. What do you want to hear?

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15.268 - 15.888 Howard Schultz

No, we're starting.

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17.09 - 17.99 David Rosenthal

Ben's keeping us on track.

18.211 - 24.637 Ben Gilbert

Who got the truth? Is it you? Is it you? Is it you? Who got the truth now?

35.041 - 52.448 Howard Schultz

Welcome to Season 14, Episode 5 of Acquired, the podcast about great companies and the stories and playbooks behind them. I'm Ben Gilbert. I'm David Rosenthal. And we are your hosts. Seven years ago, David and I did an episode on the Starbucks IPO. Just the IPO.

53.248 - 74.878 Howard Schultz

That episode was a mere one hour and 24 minutes, and Starbucks is a $90 billion institution in our world that deserves the full acquired treatment. What were we thinking? Well, it actually was amateur hour back then, David. Gotta start somewhere. Well, today we have a very special third co-host to discuss this third place, Howard Schultz.

75.378 - 94.534 Howard Schultz

Howard started working at the small chain of three Starbucks stores in 1982, eventually buying it and becoming CEO. As you probably know, he is effectively the founder of the Starbucks we know today that exists on every corner of the earth. I come to you, David, and listeners, as an unabashed Starbucks fan.

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