Howard Schultz
👤 SpeakerAppearances Over Time
Podcast Appearances
back to my hotel room and i have a message that cnn is covering the opening life or they got cameras high risk high reward wow i'm so nervous at 6 a.m we get in the car it's so hot my the tie around my neck it feels like a a noose We're driving up to the store in the Ginza and it's like 200 people online. And I turned to the translator and I said, did he hire extras?
back to my hotel room and i have a message that cnn is covering the opening life or they got cameras high risk high reward wow i'm so nervous at 6 a.m we get in the car it's so hot my the tie around my neck it feels like a a noose We're driving up to the store in the Ginza and it's like 200 people online. And I turned to the translator and I said, did he hire extras?
I cut the ribbon and a young man who slept over the night before to be the first person as a college student speaks no English. He rushes to the front of the line and I follow him, no English and he says, double tall latte. As God is my witness, just like that. And I said, holy shit. How did they know? And Japan was a extraordinary success from minute one. We got 2,000 stores there.
I cut the ribbon and a young man who slept over the night before to be the first person as a college student speaks no English. He rushes to the front of the line and I follow him, no English and he says, double tall latte. As God is my witness, just like that. And I said, holy shit. How did they know? And Japan was a extraordinary success from minute one. We got 2,000 stores there.
I was there two months ago. Incredible. We have a roastery there.
I was there two months ago. Incredible. We have a roastery there.
Why were there people lined up around the block? Why did it work so well instantly? Was it a strong coffee culture or?
Why were there people lined up around the block? Why did it work so well instantly? Was it a strong coffee culture or?
No, it was the iconic reputation and anticipation of something that they had convinced themselves was unique, proprietary, not in Tokyo, not in Japan, that they wanted to have. And that cup, and by the way, the research, that cup was all over Tokyo in months. Everyone was walking around with that cup.
No, it was the iconic reputation and anticipation of something that they had convinced themselves was unique, proprietary, not in Tokyo, not in Japan, that they wanted to have. And that cup, and by the way, the research, that cup was all over Tokyo in months. Everyone was walking around with that cup.
And this is nine years after you bought the six stores. It has turned into this icon. In all the events we just covered, Starbucks has already become Starbucks. It is already this globally desirable brand. There by 1996. I honestly haven't thought about it in that way. That's so fast. I mean, to build something that... It seemed fast to us. I bet.
And this is nine years after you bought the six stores. It has turned into this icon. In all the events we just covered, Starbucks has already become Starbucks. It is already this globally desirable brand. There by 1996. I honestly haven't thought about it in that way. That's so fast. I mean, to build something that... It seemed fast to us. I bet.
And they stayed 50% international permanently.
And they stayed 50% international permanently.
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Yep. The operations are mind-bending. I was looking into it. They move a huge part of the company and set up a new base of operations in a new city every week. The whole thing is like a roving circus that needs to build a festival from scratch while keeping consistent infrastructure to ensure that fans and teams have a seamless experience from race to race.
Yep. The operations are mind-bending. I was looking into it. They move a huge part of the company and set up a new base of operations in a new city every week. The whole thing is like a roving circus that needs to build a festival from scratch while keeping consistent infrastructure to ensure that fans and teams have a seamless experience from race to race.