Howard Schultz

Maybe there's a partnership to be done.

Maybe there's a partnership to be done.

Okay, so now the question sort of becomes, what are the set of circumstances that had to be true in order for Starbucks today to exist? And the one thing we haven't talked about, or one of the things is, how much of what Starbucks has accomplished could have happened if it wasn't an addictive substance? Yeah.

Okay, so now the question sort of becomes, what are the set of circumstances that had to be true in order for Starbucks today to exist? And the one thing we haven't talked about, or one of the things is, how much of what Starbucks has accomplished could have happened if it wasn't an addictive substance? Yeah.

It's kind of this incredible thing that it's a legal drug that all the research anyone's ever done into caffeine is, by and large, it's neutral to helpful. And like every other drug that at some point people have enjoyed, whether it's smoking or drinking, as research comes out over time, we find out, shoot, that wasn't good for us. That's not the case for coffee.

It's kind of this incredible thing that it's a legal drug that all the research anyone's ever done into caffeine is, by and large, it's neutral to helpful. And like every other drug that at some point people have enjoyed, whether it's smoking or drinking, as research comes out over time, we find out, shoot, that wasn't good for us. That's not the case for coffee.

What an amazing thing to get to build a business on this delightful thing we have to consume every day because we're addicted and it's pretty good for us.

What an amazing thing to get to build a business on this delightful thing we have to consume every day because we're addicted and it's pretty good for us.

Yeah. I'd like to believe it's not based on what you are characterizing as an addictive beverage. I'd like to believe it's the experience that has been created

Yeah. I'd like to believe it's not based on what you are characterizing as an addictive beverage. I'd like to believe it's the experience that has been created

around the enjoyment of the coffee and the experience that happens uh i also think and we haven't really spoke that much about it is i can't state enough over the last two decades what customization meant to the company and how customers created a personal beverage

around the enjoyment of the coffee and the experience that happens uh i also think and we haven't really spoke that much about it is i can't state enough over the last two decades what customization meant to the company and how customers created a personal beverage

well beyond what the menu was and i don't know any other business yeah in which the the incrementality of the price has been dictated by the consumer The base price is X, but most people are doing something in addition.

well beyond what the menu was and i don't know any other business yeah in which the the incrementality of the price has been dictated by the consumer The base price is X, but most people are doing something in addition.

I have a very specific drink that I like. And when I go to coffee shops that are not Starbucks, I can't get it because it feels taboo to order. Like I like an iced almond milk latte with whipped cream. And when I go to most coffee houses, I'm like, I can't ask for whipped cream on top of that. But Starbucks are like, of course, that's what we do here.

I have a very specific drink that I like. And when I go to coffee shops that are not Starbucks, I can't get it because it feels taboo to order. Like I like an iced almond milk latte with whipped cream. And when I go to most coffee houses, I'm like, I can't ask for whipped cream on top of that. But Starbucks are like, of course, that's what we do here.

Yes.

Yes.

And I think the mobile app actually added velocity to customization. It powered customization. And I think the Starbucks barista deserves so much credit because they are dealing with so many different variations of beverages, some of which they're making for the first time on the fly. Hard to do.

And I think the mobile app actually added velocity to customization. It powered customization. And I think the Starbucks barista deserves so much credit because they are dealing with so many different variations of beverages, some of which they're making for the first time on the fly. Hard to do.