Hugh van Cuylenburg

Yeah.

Like, not that I'm expected to know.

And not that we have to, but I feel like we need to give some people some hope.

I wonder as well, it's like, I mean, so many of these places are businesses and they're not choosing to do this, but it's like they need people, they need views and they need clicks.

So it's almost like the priority is not providing people with the news.

They've turned into an entertainment machine and the motivation is to get as many people on their website for as long as possible.

Like that is the motivation.

But I wonder if there's a future where the value, what people will value is trust and whether or not the motivating factor for certain media outlets will be like...

This is all the stuff we're doing to ensure that this is all trustworthy.

And that will be the value that people will be searching for.

Because I feel like we're not far from that.

Like, I feel like I want that now.

I mean, I'll subscribe to it.

I won't read it.

No, it's just like trying to think about it in like, because from that point of view, it's like the Instagrams and the, you know, we can't wait for them to change because their business model doesn't allow it.

That's a really good idea.

I reckon that would be amazing, yeah.

You cut me in on the deal.

I think I'll come to you first.

Yeah.