Hunter Thompson
speaker
70 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Hunter Thompson’s voice in public audio — every appearance, attributed to the second.
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like i said went from struggling to raise my first deal and coming half a million dollars short on my first raise to um raising 100 million bucks from hundreds of investors buying hundreds of millions of dollars of deals and i feel like i'm just getting started a lot of my day is spent finding people that are very good at what they do and making them realize that to take it to the next level they have to learn about marketing
What's up? Honored to be here, first of all. Yeah, so name is Hunter Thompson. I have a background as being a slacker in college and not taking life too seriously, but getting into the world of business and entrepreneurship, I fell in love with it.
And like I said, went from struggling to raise my first deal and coming half a million dollars short on my first raise, to raising a hundred million bucks from hundreds of investors, buying hundreds of millions of dollars of deals, and I feel like I'm just getting started, so stoked to talk about it.
I mean, I think when people think about raising money, I think what comes to their mind is like having a really good pitch or like not taking no for an answer or something like that. And like the reality is the question about like when you should start I'm thinking like when you should start generating leads to have those conversations.
Cause even if you know exactly what to say, it's like, who are you going to say it to? Maybe your friends and family, but then how far can that really get you? And even if you are from a family that's rich, even those families raise money, obviously. So like billionaires raise money all the time. So like, there's no time that's too early to start digging the well, meaning how can I generate leads?
How can I connect with people? How can I warm people up? Even if you don't have a deal yet, now you should be doing that.
why does someone with that much money that much reach that much social media power still want to raise capital from strategic investors yeah man i mean it's ultimately come down to leverage right so most people think of leverage think of debt borrowing money and stuff like that but there's other mechanisms think about leverage like what's a higher leverage activity how can i leverage my business how can i pursue high leverage things and so for for them
They've got money working for them, but they also want to bring in other money to grow something where they're going to profit on someone else's capital. And now that's what all capitalists do, including the investors themselves, is they want to rely on their brand, their reach to scale this business that, I mean, does anyone think that she's the best popcorn producer out there?
Probably not, but she's got a huge audience. So I don't know the details of that deal, but I imagine there's someone that's really good at popcorn. that reached out to her that said, yo, let's do this thing together. You go on social media. No one knows us, but we're good at popcorn. You're good at attention. That's the art and science of raising capital. Let's do this partnership together.
Same thing with Connor, right? Same thing with the rock. Like it's not the rock and kitchen cooking up that tequila, but now they got a billion dollar valuation. That's why.
And I paid a lot less than most people think because I don't think people understand the opportunity in the space. I mean, people are only starting to figure it out now. Basically, the idea is... what you just said is really important because like people make decisions based on emotional connection to the operator that they're investing in.
And so in your example, maybe you think, oh, like Dan's stupid if he's going to invest with someone just because of the emotional connection. It's like, that's what most people do. But then they go deeper in due diligence to make sure that you're actually going to do what you say and already have your bank account. So like what he's saying is super important because you can get that story
You can tell that story in a compelling way, but you've got to be buttoned up on the back end. But the story is the really important part. We just assume you know what you're doing. If you don't, we're not going to give you the money.
Yes. I mean, there's two sides of the equation. One, the people that just they think their story is amazing. They think that they're going to present this deal and we're going to be super high buying and do it. Other people that are just so obsessed with the nuances and the details of their offering that that's all they really know. And they can't tell the story in a compelling and emotional way.
For me, I was on that side of the spectrum. I got into the world of real estate at a really good time where, you know, post great recession, mobile home parks were for people that are knowledgeable in the space trading at 10% cap rates, meaning you could buy a property in cash and it would produce 10% cash flow like month one.
So this to me, I got in this world and realized how powerful that was and just was obsessed. That was torn property as I was meeting sponsors or operators. And like, I could see the writing in the wall, this niche was going to explode. And so when I get to pitch, the first time I went out to pitch, The language I was using was like as if I was speaking to a bunch of real estate nerds.
And the reality was I was speaking to like some friends and family, some dentist, some doctor, and they don't even know those terminologies. So like the story of raisingcapital.com is I bombed on that pitch. Even though there was $30 million in the room, I couldn't raise half a million. And earlier I said I was half a million dollars short. Yeah. on a half million dollar raise.
Like, so I was trying to raise half a million. I raised zero. I'm texting this girl. I'm trying to impress. Oh yeah. Like I'm going to raise a million bucks. And then I have to be like, oh, like it didn't go exactly as planned. Like, yeah, you couldn't have done worse is what you mean. So that was my story.
But then I realized like, it's not about just like delivering this amazing pitch about the nuances of the details. It's like, how can I get people in the room that are already bought in? How can I tell a story that will connect with their true wants and needs? Not what I think, not what I want for God's sakes.
And so it was a long journey, but that's how I kind of, when I started focusing on that, when I started focusing on, if I'm talking to someone, what are their pain points? What are their problems? How can I use the vernacular that they're more comfortable with? And then paint them a picture of how they can move from where they are to where they want to go using my product.
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