Hunter Thompson

And I paid a lot less than most people think because I don't think people understand the opportunity in the space. I mean, people are only starting to figure it out now. Basically, the idea is... what you just said is really important because like people make decisions based on emotional connection to the operator that they're investing in.

And I paid a lot less than most people think because I don't think people understand the opportunity in the space. I mean, people are only starting to figure it out now. Basically, the idea is... what you just said is really important because like people make decisions based on emotional connection to the operator that they're investing in.

And so in your example, maybe you think, oh, like Dan's stupid if he's going to invest with someone just because of the emotional connection. It's like, that's what most people do. But then they go deeper in due diligence to make sure that you're actually going to do what you say and already have your bank account. So like what he's saying is super important because you can get that story

And so in your example, maybe you think, oh, like Dan's stupid if he's going to invest with someone just because of the emotional connection. It's like, that's what most people do. But then they go deeper in due diligence to make sure that you're actually going to do what you say and already have your bank account. So like what he's saying is super important because you can get that story

You can tell that story in a compelling way, but you've got to be buttoned up on the back end. But the story is the really important part. We just assume you know what you're doing. If you don't, we're not going to give you the money.

You can tell that story in a compelling way, but you've got to be buttoned up on the back end. But the story is the really important part. We just assume you know what you're doing. If you don't, we're not going to give you the money.

Yes. I mean, there's two sides of the equation. One, the people that just they think their story is amazing. They think that they're going to present this deal and we're going to be super high buying and do it. Other people that are just so obsessed with the nuances and the details of their offering that that's all they really know. And they can't tell the story in a compelling and emotional way.

Yes. I mean, there's two sides of the equation. One, the people that just they think their story is amazing. They think that they're going to present this deal and we're going to be super high buying and do it. Other people that are just so obsessed with the nuances and the details of their offering that that's all they really know. And they can't tell the story in a compelling and emotional way.

For me, I was on that side of the spectrum. I got into the world of real estate at a really good time where, you know, post great recession, mobile home parks were for people that are knowledgeable in the space trading at 10% cap rates, meaning you could buy a property in cash and it would produce 10% cash flow like month one.

For me, I was on that side of the spectrum. I got into the world of real estate at a really good time where, you know, post great recession, mobile home parks were for people that are knowledgeable in the space trading at 10% cap rates, meaning you could buy a property in cash and it would produce 10% cash flow like month one.

So this to me, I got in this world and realized how powerful that was and just was obsessed. That was torn property as I was meeting sponsors or operators. And like, I could see the writing in the wall, this niche was going to explode. And so when I get to pitch, the first time I went out to pitch, The language I was using was like as if I was speaking to a bunch of real estate nerds.

So this to me, I got in this world and realized how powerful that was and just was obsessed. That was torn property as I was meeting sponsors or operators. And like, I could see the writing in the wall, this niche was going to explode. And so when I get to pitch, the first time I went out to pitch, The language I was using was like as if I was speaking to a bunch of real estate nerds.

And the reality was I was speaking to like some friends and family, some dentist, some doctor, and they don't even know those terminologies. So like the story of raisingcapital.com is I bombed on that pitch. Even though there was $30 million in the room, I couldn't raise half a million. And earlier I said I was half a million dollars short. Yeah. on a half million dollar raise.

And the reality was I was speaking to like some friends and family, some dentist, some doctor, and they don't even know those terminologies. So like the story of raisingcapital.com is I bombed on that pitch. Even though there was $30 million in the room, I couldn't raise half a million. And earlier I said I was half a million dollars short. Yeah. on a half million dollar raise.

Like, so I was trying to raise half a million. I raised zero. I'm texting this girl. I'm trying to impress. Oh yeah. Like I'm going to raise a million bucks. And then I have to be like, oh, like it didn't go exactly as planned. Like, yeah, you couldn't have done worse is what you mean. So that was my story.

Like, so I was trying to raise half a million. I raised zero. I'm texting this girl. I'm trying to impress. Oh yeah. Like I'm going to raise a million bucks. And then I have to be like, oh, like it didn't go exactly as planned. Like, yeah, you couldn't have done worse is what you mean. So that was my story.

But then I realized like, it's not about just like delivering this amazing pitch about the nuances of the details. It's like, how can I get people in the room that are already bought in? How can I tell a story that will connect with their true wants and needs? Not what I think, not what I want for God's sakes.

But then I realized like, it's not about just like delivering this amazing pitch about the nuances of the details. It's like, how can I get people in the room that are already bought in? How can I tell a story that will connect with their true wants and needs? Not what I think, not what I want for God's sakes.

And so it was a long journey, but that's how I kind of, when I started focusing on that, when I started focusing on, if I'm talking to someone, what are their pain points? What are their problems? How can I use the vernacular that they're more comfortable with? And then paint them a picture of how they can move from where they are to where they want to go using my product.

And so it was a long journey, but that's how I kind of, when I started focusing on that, when I started focusing on, if I'm talking to someone, what are their pain points? What are their problems? How can I use the vernacular that they're more comfortable with? And then paint them a picture of how they can move from where they are to where they want to go using my product.