Hunter Thompson
speaker
70 appearances
1 recordings
1 series
first heard Dec 2024
last heard Dec 2024
Hunter Thompson’s voice in public audio — every appearance, attributed to the second.
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Appearances
And that will work for mobile home parks, self storage, you know, buying existing businesses, nonprofits, like you name it, if the money has to leave their account to go to yours, you got to paint them that story. And so that's kind of what I built my career doing.
So we don't like raise money for people. We kind of teach them how to raise money and they can rate, like we buy a deal in Phoenix, we buy multifamily properties in Phoenix. And so if you want to partner with us on a deal, we can teach you how to raise money and it's effectively your deal that you're partnering with us on.
But then other people come to us and they're like, you know, I've got this, I've got this fix and flip business that I've raised a couple million bucks or a couple hundred thousand bucks, but like, how can I take this to the next level? And so usually that next level is us teaching them how to do things like basically marketing, right?
Attracting leads, nurturing leads, building a brand, attracting attention, because you mentioned the example of the kind of Kardashian story, like that's the most pronounced example. And they've done it across multiple niches where you just take attention, interest, buy-in of clients and direct that to here's the bank account, right? And so that's her first,
popcorn initiative she raised four million bucks on her first go it has nothing to do with popcorn right and mr beast burgers has nothing to do with burgers it's all about the attention and so to answer your question directly a lot of my day is spent finding people that are very good at what they do and making them realize that to take it to the next level they have to learn about marketing
and operations of marketing. So, but it's a message that's lost on a lot of nerds and I'm a nerd too, right? But that's great. It means you're in a good market, to be honest.
So a couple things. One thing, like Alex Ramosi has done some excellent stuff, but one thing that he's done a really great job on that I don't think enough people have put enough thought into is the concept of time to value. Like the faster your clients can see results, the faster you can scale. And if you have a good product and you're getting good results,
you should be able to get referrals you should be able to get in my case repeat investors things like that but what you're talking about is that it's difficult to create those short quick wins in the game of investing because if someone gives you 100k like in our deal that we're about to close they give us 100k and maybe for the first couple years they get like four thousand dollars five thousand it's a it's a low risk real estate deal right and then in year five they can kind of see if they double their money which is kind of our target right not our projections not our promise but that's our target right
So think about it. An investor to some degree doesn't really know if we can pull it off until five years. So we don't want to wait five years to like re-monetize that client. The velocity of your client's money coming into your business is imperative. So what we try to do is shorten the time to value. We can't do it by selling the deal faster because in my niche, that doesn't make sense.
But like, what else can you do? OK, well, I can call them the moment that they wire.
right i can say congratulations welcome to the deal just got your wire like that's an experience i can send them a gift i can if we project to send the first cash flow check in three months which is standard we can give enough buffers so that we think we can actually send the first cash flow check in 30 days but we project three months right so then that first check comes in it's not a ton of money but they're like damn i was expecting this to be months so we bake stuff like that into our deals
And, you know, another thing is the first couple of years are when the emotions are highest and that skepticism is highest. So like we really want to be conservative in that first couple of months. So that first month we're beating projections. Second month we're beating projections. That's when the referrals start coming in.
So like as I'm saying this, like maybe it doesn't apply necessarily to your business, but what can you do to be conservative so that you do over deliver, especially early on? in experience, in calling them and sending them a gift and sending them a Christmas card and doing things like issuing distributions faster than you thought.
Now, the caveat to this is that when you start to do this stuff, you'll see that the numbers change. If you're creating buffer, the returns are going to be lower, right? So now it's a balancing act. You don't want to make it so low you can't raise the money.
But trust me, if you do the hard work on the front end of selling a deal where the returns are slightly down, that investor is going to be grateful in month two and month three and month four. And all of a sudden, that dentist you got that's making a half million a year, his 10 dentist friends start coming in. And that's how your business scales in the five year period.
Otherwise, you've been having to wait. So hopefully that makes sense and is applicable to other businesses as well. under promise in short a hundred percent but like think about it whatever your niche is if you're watching this out there think about what way you can shorten time to value fear business like the quintessential example even if that thing is
isn't something you can do infinitely, even if it's just something that only works for the short term. Like an example that Alex uses is, you know, when people come into gym launch, they would maybe put them on a crash diet initially to just show them, if you do this, it will work.
That doesn't mean you're gonna lose 60 pounds over the next two years, but like, if we can get you down five, now I've got your attention, I've got your buy-in, and maybe that's not infinitely scalable, but like, at least I've got that quick win. And so think about it.
whoever meditates on this the most, whoever spends their shower time thinking about this concept more will win because it's a difficult nut to crack and no one is spending the time doing it because it's all about the customer, not about them.
Yeah, good question. I'll tell a quick story. So I was an investor in a company called Thrive Market.
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