Hunter Thompson

right i can say congratulations welcome to the deal just got your wire like that's an experience i can send them a gift i can if we project to send the first cash flow check in three months which is standard we can give enough buffers so that we think we can actually send the first cash flow check in 30 days but we project three months right so then that first check comes in it's not a ton of money but they're like damn i was expecting this to be months so we bake stuff like that into our deals

right i can say congratulations welcome to the deal just got your wire like that's an experience i can send them a gift i can if we project to send the first cash flow check in three months which is standard we can give enough buffers so that we think we can actually send the first cash flow check in 30 days but we project three months right so then that first check comes in it's not a ton of money but they're like damn i was expecting this to be months so we bake stuff like that into our deals

And, you know, another thing is the first couple of years are when the emotions are highest and that skepticism is highest. So like we really want to be conservative in that first couple of months. So that first month we're beating projections. Second month we're beating projections. That's when the referrals start coming in.

And, you know, another thing is the first couple of years are when the emotions are highest and that skepticism is highest. So like we really want to be conservative in that first couple of months. So that first month we're beating projections. Second month we're beating projections. That's when the referrals start coming in.

So like as I'm saying this, like maybe it doesn't apply necessarily to your business, but what can you do to be conservative so that you do over deliver, especially early on? in experience, in calling them and sending them a gift and sending them a Christmas card and doing things like issuing distributions faster than you thought.

So like as I'm saying this, like maybe it doesn't apply necessarily to your business, but what can you do to be conservative so that you do over deliver, especially early on? in experience, in calling them and sending them a gift and sending them a Christmas card and doing things like issuing distributions faster than you thought.

Now, the caveat to this is that when you start to do this stuff, you'll see that the numbers change. If you're creating buffer, the returns are going to be lower, right? So now it's a balancing act. You don't want to make it so low you can't raise the money.

Now, the caveat to this is that when you start to do this stuff, you'll see that the numbers change. If you're creating buffer, the returns are going to be lower, right? So now it's a balancing act. You don't want to make it so low you can't raise the money.

But trust me, if you do the hard work on the front end of selling a deal where the returns are slightly down, that investor is going to be grateful in month two and month three and month four. And all of a sudden, that dentist you got that's making a half million a year, his 10 dentist friends start coming in. And that's how your business scales in the five year period.

But trust me, if you do the hard work on the front end of selling a deal where the returns are slightly down, that investor is going to be grateful in month two and month three and month four. And all of a sudden, that dentist you got that's making a half million a year, his 10 dentist friends start coming in. And that's how your business scales in the five year period.

Otherwise, you've been having to wait. So hopefully that makes sense and is applicable to other businesses as well. under promise in short a hundred percent but like think about it whatever your niche is if you're watching this out there think about what way you can shorten time to value fear business like the quintessential example even if that thing is

Otherwise, you've been having to wait. So hopefully that makes sense and is applicable to other businesses as well. under promise in short a hundred percent but like think about it whatever your niche is if you're watching this out there think about what way you can shorten time to value fear business like the quintessential example even if that thing is

isn't something you can do infinitely, even if it's just something that only works for the short term. Like an example that Alex uses is, you know, when people come into gym launch, they would maybe put them on a crash diet initially to just show them, if you do this, it will work.

isn't something you can do infinitely, even if it's just something that only works for the short term. Like an example that Alex uses is, you know, when people come into gym launch, they would maybe put them on a crash diet initially to just show them, if you do this, it will work.

That doesn't mean you're gonna lose 60 pounds over the next two years, but like, if we can get you down five, now I've got your attention, I've got your buy-in, and maybe that's not infinitely scalable, but like, at least I've got that quick win. And so think about it.

That doesn't mean you're gonna lose 60 pounds over the next two years, but like, if we can get you down five, now I've got your attention, I've got your buy-in, and maybe that's not infinitely scalable, but like, at least I've got that quick win. And so think about it.

whoever meditates on this the most, whoever spends their shower time thinking about this concept more will win because it's a difficult nut to crack and no one is spending the time doing it because it's all about the customer, not about them.

whoever meditates on this the most, whoever spends their shower time thinking about this concept more will win because it's a difficult nut to crack and no one is spending the time doing it because it's all about the customer, not about them.

Yeah, good question. I'll tell a quick story. So I was an investor in a company called Thrive Market.

Yeah, good question. I'll tell a quick story. So I was an investor in a company called Thrive Market.