Hye Jin Lee
๐ค SpeakerAppearances Over Time
Podcast Appearances
And this is a word that appears in BTS's songs quite frequently.
And this is how
BTS identify themselves.
And I think what's interesting is by using this term, that they're able to continue their underdog narrative, which has been a big part of BTS's rise, right?
And in the beginning, you know, BTS always...
talked about how they're not from the big three.
Back then it was, you know, SM, JYP, and YG Entertainment, and BigHit was just a small company, and BTS was from that small company.
So they didn't get as many opportunities to perform on TV shows and stuff like that.
So that's why they started using social media to communicate with fans and how they got the global recognition and popularity.
So the underdog narrative has always been crucial to BTS's identity.
And ์ ๋ is a word that seems to symbolize that.
It really roughly translates into country kids.
But what's interesting is it doesn't just appear in the song.
In the documentary, I don't know if you saw BTS' The Return.
We see RM talking where he's inside the car.
And he says something about how one of the things that we need to hold on to is at our core, we're still just a bunch of country kids from Korea.
So what's interesting is that in the beginning, they were underdogs.
And that was because they're hip hop idol groups.