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Hye Jin Lee

๐Ÿ‘ค Speaker
158 total appearances

Appearances Over Time

Podcast Appearances

Switched on Pop
BTS is back. But K Pop is not the same.

Yeah.

Switched on Pop
BTS is back. But K Pop is not the same.

And this is a word that appears in BTS's songs quite frequently.

Switched on Pop
BTS is back. But K Pop is not the same.

And this is how

Switched on Pop
BTS is back. But K Pop is not the same.

BTS identify themselves.

Switched on Pop
BTS is back. But K Pop is not the same.

And I think what's interesting is by using this term, that they're able to continue their underdog narrative, which has been a big part of BTS's rise, right?

Switched on Pop
BTS is back. But K Pop is not the same.

And in the beginning, you know, BTS always...

Switched on Pop
BTS is back. But K Pop is not the same.

talked about how they're not from the big three.

Switched on Pop
BTS is back. But K Pop is not the same.

Back then it was, you know, SM, JYP, and YG Entertainment, and BigHit was just a small company, and BTS was from that small company.

Switched on Pop
BTS is back. But K Pop is not the same.

So they didn't get as many opportunities to perform on TV shows and stuff like that.

Switched on Pop
BTS is back. But K Pop is not the same.

So that's why they started using social media to communicate with fans and how they got the global recognition and popularity.

Switched on Pop
BTS is back. But K Pop is not the same.

So the underdog narrative has always been crucial to BTS's identity.

Switched on Pop
BTS is back. But K Pop is not the same.

And ์ „๋†ˆ is a word that seems to symbolize that.

Switched on Pop
BTS is back. But K Pop is not the same.

It really roughly translates into country kids.

Switched on Pop
BTS is back. But K Pop is not the same.

But what's interesting is it doesn't just appear in the song.

Switched on Pop
BTS is back. But K Pop is not the same.

In the documentary, I don't know if you saw BTS' The Return.

Switched on Pop
BTS is back. But K Pop is not the same.

We see RM talking where he's inside the car.

Switched on Pop
BTS is back. But K Pop is not the same.

And he says something about how one of the things that we need to hold on to is at our core, we're still just a bunch of country kids from Korea.

Switched on Pop
BTS is back. But K Pop is not the same.

Yeah.

Switched on Pop
BTS is back. But K Pop is not the same.

So what's interesting is that in the beginning, they were underdogs.

Switched on Pop
BTS is back. But K Pop is not the same.

And that was because they're hip hop idol groups.