Ian Dunt

Reform is a really interesting proposition, right?

Because last year, they were in the low 30s.

And suddenly we were like, well, that's just, I mean, it just kept, the support just kept on rising.

If you'd asked me in sort of like September last year, what's going on with this party?

I'd be like, no, this is getting really quite troubling because where's the ceiling?

Like, where's the point where the support stops rising?

It had just been like 18 months of a solid rise.

And then it plateaued.

And then it started to decline.

And it started sinking in polling down from the low 30s to the high 20s, currently about 27%, 28%.

Okay, so that's, it's a lot.

They're the front runners, 100%.

They're the front runners and they have been for ages.

But also, the other parties behind them, when you look at Labour, it's like on like low 20s, so 23, 24%.

I mean, we're not talking about a vast gulf between these parties.

The Conservatives are roughly the same number.

The Greens are kind of like not far off.

The Lib Dems a bit below that.

I mean, it's not like everyone's been left in the dust behind them.

It's just that, again, you split a vote five ways and a party on 25%, 28% can come out top of the pack.