Ian Higgins
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Appearances Over Time
Podcast Appearances
Yeah, that's what I'm talking about.
That's just 53 in the Olympics.
That's what I was just getting up for.
Get off the square.
Yeah, that looks like a lot of fun.
That's what gets me going.
Now, more broadly speaking... Freddie Wilde, the evil genius.
Ah, the evil genius.
Disgusting.
The evil genius.
Speaking more generally about Morally's points, this headline here about RPO viewership, which takes a hit as viewership and ads fall...
This is via the Financial Express.
My Bible, the Indian Premier League 2026 is witnessing a significant cooling off in its linear television metrics.
According to the latest data from Bark Media and Tam Sports, the 19th edition of the league has seen a sharp decline in both viewership ratings and brand participation on television during the first half of the season.
So the IPL is seeing a clear drop in viewership numbers.
TV ratings fall from 4.57 to 3.71.
It's down 18.8%.
Average viewership drops by 26% and total reach declines by 123.96 million to 113.61 million, down 8% again.
Advertisers also reduced from 65 plus to 45 plus.
It's down 31% with 44 brands exiting and only 24 new brands joining.