Ian Kreitzberg

So Velvet Sundown, they're a band that I guess they kind of... They got really popular.

I say they're a band.

They're an AI music project.

Is perhaps more accurate.

They got popular a few months ago around the summertime.

And they do a kind of...

iteration of sort of 1970s-inspired classic rock that, if you're a fan of 1970s classic rock, sounds pretty derivative.

They had a bunch of tracks exploded in popularity.

Their number one song is called Dust on the Wind.

The way Spotify works, right?

A lot of music discoveries through Spotify's playlists.

And so they got music in the playlists.

And they were one of these examples, as I was mentioning earlier, right?

When there's no labels about this, they weren't talking about it.

They were kind of gradually found out by people and listeners who slowly put it together.

There were a couple of red flags.

For instance, they...

They released a lot of albums out of nowhere and in very quick succession.

In the span of a couple weeks, three or four records out, which is a pace that raises eyebrows.

And so people started putting it together and eventually they said, you know, hey, we are an AI music project.