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Today, Explained

AI music is here 

09 Jan 2026

Transcription

Chapter 1: What is the impact of AI music on our listening habits?

0.706 - 16.375 Unknown

AI music is everywhere.

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16.415 - 24.57 Noel King

It's slopping around your algorithm and your platforms. One of them, Deezer, says 50,000 AI-generated tracks are being uploaded every day.

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Chapter 2: How many AI-generated tracks are being produced daily?

24.55 - 29.397 Noel King

Spotify is declining to comment, LOL. AI Music is also charting.

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Chapter 3: What are the implications of AI music charting on platforms like Spotify?

29.558 - 59.248 Noel King

Breaking Rust's Walk My Walk topped Spotify's viral 50 songs in the U.S. Zania Monáe debuted on the Billboard charts. And yet, many people cannot tell the difference between AI music and music music. And if, to paraphrase Taylor Swift, that makes you want to die, son, do we have a show for you. Coming up on Today Explained, should music lovers take AI music seriously?

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63.447 - 74.946 Unknown

Every year, hundreds of thousands of people from all over the world flock to Las Vegas for the Consumer Electronics Show. And they spend a week trying to sell each other on the weirdest gadgets you've ever seen in your entire life.

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Chapter 4: How did Velvet Sundown gain popularity as an AI music project?

74.966 - 90.231 Unknown

This week on The Verge Cast, we're talking all about everything happening at CES. From the TVs, to the AI gadgets, to the humanoid robots that everybody is hoping might someday do your laundry and wash your dishes. All that and much more on The Verge Cast, wherever you get podcasts.

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93.147 - 113.354 Preet Bharara

What are the top 10 global risks we should be thinking about for 2026? Long-term, you are giving away the store to countries that operate more effectively in the law of the jungle. I'm Preet Bharara, and this week, Ian Bremmer, founder and president of the Eurasia Group, joins me to discuss his annual risk report and how we can make sense of the U.S.

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113.394 - 122.766 Preet Bharara

intervention in Venezuela and the capture of Nicolas Maduro. The episode is out now. Search and follow Stay Tuned with Preet wherever you get your podcasts.

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132.668 - 142.359 Noel King

Ian Kreitzberg is the AI correspondent for Puck. He writes a newsletter called Hidden Layer. And this year, like many of us, Ian encountered Velvet Sundown.

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143.16 - 152.411 Ian Kreitzberg

So Velvet Sundown, they're a band that I guess they kind of... They got really popular. I say they're a band. They're an AI music project.

152.672 - 153.012

Okay.

Chapter 5: What do music lovers think about AI-generated music?

154.153 - 182.143 Ian Kreitzberg

Is perhaps more accurate. They got popular a few months ago around the summertime. And they do a kind of... iteration of sort of 1970s-inspired classic rock that, if you're a fan of 1970s classic rock, sounds pretty derivative. They had a bunch of tracks exploded in popularity. Their number one song is called Dust on the Wind.

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182.464 - 194.247 Unknown

Dust on the wind Boots on the ground Smoke in the sky and no peace found.

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194.267 - 201.883 Noel King

Reminiscent of a little something from, who was it, Kansas? Yes.

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203.587 - 207.495 Unknown

Passed before my eyes a curiosity.

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Chapter 6: Who are the major players in the AI music industry?

214.934 - 236.883 Ian Kreitzberg

The way Spotify works, right? A lot of music discoveries through Spotify's playlists. And so they got music in the playlists. And they were one of these examples, as I was mentioning earlier, right? When there's no labels about this, they weren't talking about it. They were kind of gradually found out by people and listeners who slowly put it together. There were a couple of red flags.

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Chapter 7: What legal challenges are record labels facing with AI music?

237.684 - 260.806 Ian Kreitzberg

For instance, they... They released a lot of albums out of nowhere and in very quick succession. In the span of a couple weeks, three or four records out, which is a pace that raises eyebrows. And so people started putting it together and eventually they said, you know, hey, we are an AI music project. They got a lot of press. A lot of people were checking them out.

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261.507 - 276.632 Ian Kreitzberg

And so they were an interesting example of, you know, the idea that you can kind of dupe people into listening to fully AI generated music. And it's not immediately apparent that this was not produced by people.

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279.683 - 291.845 Noel King

We've spoken to people for this show who really love music, and some of them, you're not going to be shocked to hear this, some of them are really kind of appalled by the idea that people are listening to AI-generated music.

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Chapter 8: How might AI music evolve in the future and impact artists?

292.326 - 312.35 Noel King

It has no heart. It has no soul. There's no real connection between the quote-unquote artist and the listener because there is no real artist. It's artificial intelligence. But here's what I wonder. Your average listener is a person who is not a super music nerd. Your average listener is a person who's on a platform and stuff maybe is getting fed to them. And they're like, oh, I like this.

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312.391 - 318.988 Noel King

I don't like this. What has your reporting told you about how the average listener thinks about AI music?

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319.036 - 346.495 Ian Kreitzberg

My answer is not one that will make those music nerds, which I would include myself as one of them, very, very happy. I think the reality is that a lot of people just don't care. In the earlier days, this AI music didn't sound good. It didn't sound right. It was difficult to produce full tracks that were convincing. When you surpass that point, and on a casual listen, it sounds like a normal...

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346.475 - 358.724 Ian Kreitzberg

People don't care. The fascinating thing, though, is that when it's labeled as being AI-generated, people do tend to care. Oh. Right? That was my reaction as well.

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358.965 - 363.235 Noel King

So what? So they avoid it? They don't click on it? What do they do?

363.299 - 380.937 Ian Kreitzberg

So they've done studies of art. So they'll show images, right? Where if you label an image as being AI generated, people tend not to like it as much as they like an image that is labeled as being created by a person.

381.355 - 402.3 Noel King

If we talk about the major players in the AI music space, what I'm coming to learn is we are not talking about individual people making music and then generating it through AI. We're talking about platforms that let you make music using AI. Who are the major players in this space?

402.533 - 415.409 Ian Kreitzberg

There's really two major platforms here. It's Suno and Udio. And they both do essentially the same thing, which is exactly what you just said. Platforms that allow you to generate music through text prompts.

415.81 - 426.043 Noel King

Okay, so I would write in, I want a stirring early morning gospel song in the style of Rise and Shine and Give God the Glory. And then it makes me one, just like that.

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